INTEGRA ELEVATORS REFRESHES THE TARGET COMPANY MANAGEMENT TURNED UP TO BE 'ONE OF THE TOP 3 MOST PREFERRED SUPPLIERS IN THE 10TH YEAR'
Completing its eighth year in the sector, INTEGRA Elevators refreshed its target. Accelerating its work for its tenth year vision, INTEGRA Elevators’ goal is to be one of the top three most preferred supply companies. Mustafa Uçar, General Manager of INTEGRA Elevators, emphasized "becoming a brand" and said, "Our goal in the 10th year vision is to provide product reliability for all the products we supply, to ensure that they work continuously in a sustainable way, and to be the preferred company in after-sales service".
Mustafa Uçar, General Manager of INTEGRA Elevators, which is the supplier of equipment such as elevator control panels, push buttons, photocells, cables, wire ropes and electronic components, made important statements to Haber Elevator.
THIS IS A RELAY RACE
Ucar, who compared the service competition in the sector to a "relay race", explained that as a company, they focused on their 10th year goals.
Pointing to the example of the German automotive and engine brand Mercedes-Benz, Uçar emphasized that branding the service depends on continuity, and underlined their goal of bringing INTEGRA Elevators to the level of being the brand of a product group.
“We do not have a product that we design and do our own R&D. INTEGRA Elevators produces services and brings together product groups and makes them work. This is where an integrator brand emerges. Our service surpasses the products. We are proving to our customers that INTEGRA is a good system.”
GOAL IN THE MEDIUM TERM IS TO BE A SOLUTION PARTNER
Uçar said that the medium-term goal of their companies is to turn the system, which is based on the control panel and peripheral units, for which they have prepared the infrastructure, to become the solution partner of the elevator assembly companies within a two-year period. Uçar announced that they plan to be in a position to serve in five continents in the long term.
OFFICE PREPARATION IN CENTRAL ANATOLIA
Stating that INTEGRA Elevators has transformed into a company that carries out the marketing, sales and after-sales service of the products of the brands it represents in the eight years it has been operating, Uçar said, “The initiative we started as an individual continues to work in the Marmara and Aegean Regions today with a team of 12 people. Our Aegean warehouse is located in Izmir, and in addition to our standard work, we have assembly services for escalator rail-bands. In the coming days, we will support our work with our office that we will open in the Central Anatolia Region," he said.
Uçar conveyed information about the production portfolio of INTEGRA Elevators and said:
“Our recent work has inevitably brought us to a position. In this position, INTEGRA Elevators focuses on presenting only one product or the extra features of that product to the customer. This also provided us with the opportunity to create an added value. Taking advantage of this condition, we sought the answer to the question of whether we can be an integrator in the control panel, especially when selling electrical - electronic components. Today, our company has started to reach a position that can produce elevator control systems, operate them with peripheral units, and provide technical service.”
Pointing out that the number of elevators installed in Europe is high and underlining the need for modernization of these elevators, Uçar reminded that Turkey has a geography with logistics superiority. While giving information about the export network of INTEGRA Elevator, Uçar said, “A market has emerged as a solution partner in the majority in the Turkic Republics, as a component supplier in the Middle East, and on control panels and push-button systems in the Balkans. We evaluated the current market by using this power, which has developed due to Turkey's logistics position," he said.
Explaining that they are trying to offer a package to the Turkic Republics, a component solution to the Middle East, and a group solution to the Balkan countries and Europe, Uçar emphasized that they set their export targets according to the needs of the countries, not the product.
“WE HAVE PRODUCTION INFRASTRUCTURE"
Stating that Turkey has the necessary infrastructure to manufacture elevator components, Uçar said, “Therefore, we do not need imported products in this regard. Our main focus here is, can we create added value while selling these products? I set the target on this," he said.
“THERE ARE COMPANIES WALKING TOWARDS THE TARGET, BUT THERE ARE NO BRANDS”
“How can I create the highest added value in these markets with the production possibilities in Turkey? Actually, I used math. We have the opportunity. We can produce all the components, we have companies that are walking towards the target, but we do not have a brand. Let's bring together the productions in Turkey with the products we supply from our international networks, let's be the guarantor of this in the after-sales service we provide to our customers, let's create a plan based on it. Therefore, for now, we focused on control panels, buttons, photocells, overloads and cables. We turned them into a system and turned them into products. How do we build the brand from here?”
BRANDING STEP BY STEP
Emphasizing the importance of branding, Uçar underlined that this will also happen step by step. Uçar continued his words as follows:
“How are we going to build the brand? This is done step by step… Firstly, satisfied customer, secondly, conformity to the country's needs in proportion to the standard or expectations. Third is sustainability. To be able to offer the same service in accordance with the constantly developing and changing world. Fourth, when customer satisfaction is achieved with this experience, yes, we need to concentrate on what we do now that we should discuss how to enter the top three in Turkey, which has become one of the players in the world market. When there is a need, companies should choose us in their first three options. Now our run is in this direction. Each product has a brand value created by the manufacturer. What we are trying to do here is to bring them together and create a system that works continuously and smoothly. We're actually talking about a supply brand here. It is an integrated structure like the name of the same company. We buy the products of component manufacturers in Turkey and use the service need and sustainability of the operating system. In this case, it turns into a supply brand, not a product brand.”
“THE NAME OF THE COMPANY WAS ALSO THE GOAL OF THE COMPANY”
Uçar told the story of INTEGRA's name. “Because I know the limits of acting on my own, I aimed to offer an integrated solution to customers by bringing together certain product groups in order to create an integrated/act-together movement. The name of the company was the target of the company again," he said. :::::
Who is Mustafa Uçar?
Having met the elevator industry in 1999, Uçar also has English teaching among his professional experiences. Uçar, who provided translation services in companies throughout his education life, talked about his orientation to the elevator sector; “I resigned the day I started because teaching was very difficult. I started my elevator life as a foreign trade employee at Has Elevator, one of the distinguished companies in Turkey. I tried to learn everything, I translated a lot. While translating, I learned about product groups. I participated in all elevator fairs in the world. The work that I started as foreign trade personnel helped me to continue in the field of marketing as well.” ::::::
INTEGRA Elevator brings together equipment such as the elevator control panels, the push buttons and the photocells, overloads and emergency telephone that creates the electrical set; it prepares it for you, makes the preliminary preparations for these systems to work properly and delivers them to you. It also responds to any service need that may occur after receiving it.