5 MILLION TL INVESTMENT FROM KIRIKER METAL ELEVATORS; TARGET 30 PERCENT TURNOVER INCREASE

NEWS ELEVATOR (ÇANKIRI) — Providing service to the elevator industry on a global scale with the production of semi-automatic, automatic landing and cabin doors as well as cramer folding doors, Kırıker spoke to Haber Elevator about its new investments.

Stating that they offer semi-automatic and cramer doors under the "DOORLIFE" brand, and automatic landing and cabin doors under the "LIFTOR" brand, Kırıker underlined that they supply the complementary products of these products based on customer demand.

OVER 8K PRODUCTION MONTHLY

Emphasizing that they have strengthened their production with two new machine investments, Kırıker said, “One of these machines is a punch machine and the other is a twisting machine. By prioritizing the production of sensitive products in the machines we purchased, we included the latest technology machines in our equipment list.” Explaining that they continue their activities with a single shift system, Kırıker said that they can complete over 8 thousand products per month.

Noting that they turned the COVID-19 pandemic into an opportunity, Kırıker said:

"We increased the market share for some new countries in order to get a market share from the countries whose production was closed. However, as we mentioned before, we decided to make our investments in this period. We have made the growth sustainable in the last two years. If there is no major change, our overall turnover will be at least 30 percent more this year. We aim for an increase in the rate.”

Stating that they have experienced a 15 percent increase in capacity with the new machines included in the system, Kırıker reminded that new demands came at the International Elevator Istanbul Fair held in Istanbul in March. Kırıker said, “As a result of the new demands at the fair, we may need to increase our capacity even more. But we plan to do this at an appropriate time, by monitoring the developments around us.”

SERVICE TO 60 COUNTRIES THROUGH DIRECT AND INDIRECT EXPORT

Kırıker said that they have regular exports to 30-35 countries and explained that these countries concentrate on the Middle East, North Africa, the Balkans and Central Asia. Underlining that they have recently received high demand from European countries, Kırıker said:

“Because we only produce and sell doors, our products are used in about 60 countries, together with our stakeholders who provide package elevator services in the sector. We can talk about many different countries here. Most of the time we get nice messages from users in that country”

WE AIM TO BE THE LEADING COMPANY IN DOOR SUPPLY

“As Kiriker Metal Elevators, our determination to be a door supplier continues and all our concentration is on this. Because specializing in a subject reduces the margin of error and saves time for studies on producing better products. In our New Markets agenda, we aim to open up to new markets by making products according to the usage differences of the countries, together with R&D studies. “

DEALERSHIP AGREEMENTS IN DIFFERENT COUNTRIES ON THE AGENDA

Explaining that they focus on establishing long-term relationships in the world elevator market, Kırıker said, “We want to advance as a country-based dealership, especially in exports. Here, we aim to increase the brand awareness of both our country and Kırıker Metal brands "DOORLIFE" and "LIFTOR" by providing a sustainable service to the customers in that country, both as spare parts and technical service. We know the importance of branding and we continue to work on it.”

ANTI VANDAL AND HEAT RESISTANT DOORS COMING SOON

Providing information on the anti-vandal door works, Kırıker said, “We have finalized our work according to the regulations, we are currently waiting for approval. They will be ready for sale in a short time,” he said.

Kırıker said, “We received the EI-30 in our first test, but considering that this is insufficient, we will enter a test again in the coming period in order to upgrade it,” Kırıker said.

Underlining that besides product studies, they carry out R&D studies on quality control, increase in production efficiency, environmental awareness and working conditions, Kırıker said, "We are making plans on how we can bring a better product to the sector by keeping data coming from the field constantly recording, especially in product developments."